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      Airline Faces Criticism Over Personalization Plan

      Jul 16, 2012
      The London Evening Standard reported on July 5 that British Airways is facing repercussions from privacy campaigners following its unveiling of plans to use the Internet to create records on passengers. The company’s “Know Me” program entails using Google to research and identify passengers so staff can address them and deliver a personal touch. “We’re essentially trying to recreate the recognition you get in a favourite restaurant when you’re welcomed there,” said Jo Boswell, British Airways’ head of customer analysis. A spokesman for privacy campaign group Big Brother Watch has a different opinion, stating, “If British Airways wants more information about us, they can ask us for it rather than ignoring people’s privacy and storing data without us having any idea what data they are storing.”

      The London Evening Standard reported on July 5 that British Airways is facing repercussions from privacy campaigners following its unveiling of plans to use the Internet to create records on passengers. The company’s “Know Me” program entails using Google to research and identify passengers so staff can address them and deliver a personal touch. “We’re essentially trying to recreate the recognition you get in a favourite restaurant when you’re welcomed there,” said Jo Boswell, British Airways’ head of customer analysis. A spokesman for privacy campaign group Big Brother Watch has a different opinion, stating, “If British Airways wants more information about us, they can ask us for it rather than ignoring people’s privacy and storing data without us having any idea what data they are storing.”

      http://www.standard.co.uk/news/transport/british-airways-flies-into-privacy-storm-over-google-identity-checks-on-passengers-7913183.html

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